How Experience Fuels Patient Growth
Updated: Sep 22
The Performance Prescription | July 15, 2026
This conversation with Target Continuum's The Performance Prescription covers experience design, operational alignment, provider accessibility, and how healthcare marketers can drive meaningful business outcomes by thinking beyond campaigns.
Target Continuum's Takeaways:
Sustainable healthcare growth comes from a combination of acquisition, retention, and patient progression rather than focusing exclusively on new patient volume.
Many organizations can uncover significant growth opportunities by re-engaging existing patients who have already established trust with the health system.
Access barriers such as long wait times and complicated scheduling processes directly impact patient trust and conversion rates.
Experience design starts with understanding the patient’s perspective and identifying friction throughout the care journey.
Trust is validated through every patient interaction and experience.
Marketing leaders create more impact when they align closely with operations, clinical teams, and access leaders around shared growth goals.
Small experience improvements, such as more human-centered provider profiles, can drive meaningful increases in patient engagement and appointment conversions.
AI is accelerating how patients research and evaluate providers, making accurate, trustworthy, and useful healthcare content more important than ever.
