Great healthcare marketing starts with understanding people, not simply promoting services. For LCMC Health, creative campaigns brought the new brand to life by connecting healthcare to real human needs.

When LCMC Health was formed, five hospitals came together with different missions, values, and visual identities. The challenge was to create one unified brand without losing the heritage of the organizations that came before it.

LCMC Health created a cross-functional Experience Team to connect brand, culture, operations, and the experiences of consumers, patients, and employees. Data and journey mapping helped identify opportunities to improve the employee and candidate experience. One major focus was nurse recruitment, where a digital-first candidate journey replaced fragmented processes.

2025-2026 Adams Street partnered with the Louisiana SPCA (Society for the Prevention of Cruelty to Animals) during a critical transition, providing interim leadership, digital strategy, revenue growth, and philanthropy advancement. Browse the Executive Summary below:

Our objective with this project was to elevate and reimagine the North Oaks brand to honor its legacy, amplify its impact, and chart a bold path that builds on past investments while shaping the future. The strategy builds on years of investment and creates a more unified, contemporary brand that reflects where North Oaks is today, and where it’s headed next. The brand strategy extends well beyond a logo, into printed collateral, on-site signage, website presence, and employe

For Luminous Nutrition Collective, the brand identity was built around a simple idea: the light within. Founded by dietitians Liz Cabrera and Caroline Cerise, Luminous Nutrition Collective brings clinical nutrition expertise together with compassionate, personalized care. Their brand needed to communicate both sides of that experience, credible and knowledgeable, but also warm, human, and hopeful. The resulting identity gives their concierge nutrition practice a visual langua