Why Website Redesigns Expose the Patient Experience Gap
Sep 13
1 min read
In this episode of the Healthcare Website Playbook, host Brad Muncs sits down with Christine Albert (Adams Street Consulting) to discuss how health systems can bridge the gap between marketing promises and operational reality.
A hospital website redesign is rarely just a digital project. On paper, it looks like a CMS upgrade or a fresh layout-but in practice, a redesign exposes the deepest internal friction, governance silos, and operational misalignments inside a health system.
As former Chief Marketing Officer and Chief Experience Officer Christine Albert puts it: when patients experience digital friction, "your org chart is showing."
